Is Your Company Creative?109 An effective way to assess the creative climate of an organization for which you have worked is to fill out the following questionnaire. Answer each question based on your work experience in that firm. Discuss the results with members of your group, and talk about whether changing the firm along the dimensions in the questions would make it more creative. Instructions: Answer each of the following questions using the five-point scale (Note: No rating of 4 is used): 0 We never do this. 1 We rarely do this. 2 We sometimes do this. 3 We frequently do this. 5 We always do this. 1. We are encouraged to seek help anywhere inside or outside the organization with new ideas for our work unit. 0 1 2 3 5 2. Assistance is provided to develop ideas into proposals for management review. 0 1 2 3 5 3. Our performance reviews encourage risky, creative efforts, ideas, and actions. 0 1 2 3 5 4. We are encouraged to fill our minds with new information by attending professional meetings and trade fairs, visiting customers, and so on. 0 1 2 3 5 5. Our meetings are designed to allow people to freewheel, brainstorm, and generate ideas. 0 1 2 3 5 6. All members contribute ideas during meetings. 0 1 2 3 5 7. Meetings often involve much spontaneity and humor. 0 1 2 3 5 8. We discuss how company structure and our actions help or spoil creativity within our work unit. 0 1 2 3 5 9. During meetings, the chair is rotated among members. 0 1 2 3 5 10. Everyone in the work unit receives training in creativity techniques and maintaining a creative climate. 0 1 2 3 5 Scoring and Interpretation Add up your total score for all ten questions: ______ To measure how effectively your organization fosters creativity, use the following scale: Highly effective: 35–50, Moderately effective: 20–34, Moderately ineffective: 10–19, Ineffective: 0–9
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