A relationship involves two or more parties. Relationships take time. How difficult is it for people to get to know each other as individuals? How much harder is it for a company to know you? How much harder is it when there is a third party involved and loyalties are tested?
For this week’s Assignment, you are provided with several scenarios
To prepare:
Review this week’s Learning Resources. In particular, review the articles “Olympic Rent-A-Car U.S.: Customer Loyalty Battles” and”Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty.”
Submit a paper with all four topics reviewed.
As an Olympic Rent-A-Car manager, explain how you think the company should respond to its primary market-leading competitor’s latest loyalty program.
Relate how a department store or brand’s loyalty program can engage customers in being loyal. What is a best practice today?
Airlines have been noted as one of the premier loyalty program developers. Are the programs still working today?
Explain how you can ensure that a new idea for creating customer loyalty would not be replicated, or worse, easily rivaled by your competitors.
Include political, economic, social, cultural, and ethical factors in your examination, as appropriate, as well as specific references to this week’s Learning Resources.
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