The aim of this assessment is to apply business analytics and statistical theory to analyse a business scenario with a particular focus on the application of Excel Analysis ToolPak and PHStat. You are the new business analyst for Cunningham Holdings. The CEO of the CHL hospitality subsidiary, Oscar Cunningham has assigned you the task to conduct a statistical analysis of the current accommodation business data (scroll down to see the CHL Accommodation Data.xlsx) Issue 1: Determine current average pricing of the accommodation by brands, states, and locations Issue 2: Determine whether price differentiation exists among the accommodation brands. Issue 3: Determine whether price differentiation exists between states among the accommodation brands. Issue 4: Determine whether price differentiation exists between locations among the accommodation brands. Issue 5: Determine if the introduction of the Comfort brand has increased internal competition among the other accommodation brands
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