Individual assignment #1: Problem selection and background Market Research
(7pts) • Select a type of industry and an existing firm.Discuss in detail about the current market situation by using one or more of the following techniques: Marketing sizing, perceptual map, forecasting, pricing, promotions, PESTLE Market analysis, Porter’s five forces analysis. You may focus either on the industry or on the firm in specific, or both. • Data source: Secondary data • Purpose: To justify why it is important to conduct a study on the selected market and to build background understanding of the market • Eg) Men’s petite-sized fashion industry and ‘Peter Manning’ brand. • Format: 3-5 pages, single-spaced, excluding appendices and bibliography. Follow APA citation rules
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