1 Explain why the characteristics of a product or service are significant in determining the market. Give an example.
2 Identify three (3) brands and how they market price. For each brand explain how the pricing would have an effect on demand.
3 Explain why promotional methods play such an important part in marketing outcomes. Give an example.
4 In your own words, explain the significance of Distribution Channels
to marketing outcomes. Give an example.
5 Describe how customer service is significant to marketing outcomes and the impact that good customer service can have on them.
6 Explain why demographics of age, income and occupation are significant to identifying the potential customer base for a product or service. Give two (2) examples.
7 Identify and explain two (2) types of data you would use for analysis when determining the effect of marketing mix components.
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