Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective
Marketing Ethics and Children. Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective
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BUS 330 Entire Course (Principles of Marketing)
BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 Written Assignment
BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 Week 3 DQ 2 Demographics and Trends
BUS 330 Week 4 DQ 1 Functions of Marketing Management
BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility
BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 WEEK 5 FINAL PAPER ASHFORD 
BUS 330 Week 1 DQ 1 Role of the Marketing Function and DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle and DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship Management and DQ 2 Demographics and Trends
BUS 330 Week 4 DQ 1 Functions of Marketing Management and DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility and DQ 2 Marketing Ethics and Children
 
 
 
 
 
 
 
 


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