1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell? 2 Why or why not? 4)If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands’s North Island, how could it proceed? Be specific. 5)Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further. 6)Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers. You are required to make two hundred (200 words) weekly contributions to your Discussion Forum on Blackboard (E-Learning activities) during the course of the Trimester, which will start in week 2 (officially) and finish in week 5. The nature of each contribution can be found on the weekly discussion forum on Blackboard
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