Description
A business viability assessment of Proto Labs. The Industry and Firm Analysis: 1. Industry definition 2. Dominant economic features 3. Competition and five forces analysis 4. Companies in the strongest and weakness positions 5. Industry driving forces 6. Strategic moves of rivals 7. Industry key success factors 8. Attractiveness of industry More information will be provided
Note: The tools for answering the questions are listed below:
What are the industry’s dominant economic features? (Look at each area.)a. Market size.b. Scope of competitive rivalry (local, regional, national, global, etc.)c. Market growth rate and position on the industry lifecycle.d. Number of rivals and their relative size.e. Number of buyers and their relative size.f. Types of distribution channels used.g. Pace of change and product innovation.h. Are the products of rivals highly differentiated, weakly differentiated oressentially the same?i. Are economies of scale important?j. Are key players concentrated in one location or are they spread overmany locations such as Silicon Valley for the semiconductor industry orvarious countries for computer programming?k. Are learning curves important?l. Capital requirements and ease of exit and entry.m. Whether industry profitability is above/below par.n. Any industry-specific factor you think is important
What is the competition like and how strong are Porter’s five competitiveforces?
What are the driving forces of the industry? (These are the forces causingthe industry environment to change.) This is the heart of an externalenvironmental analysis. Most industries face only four to five driving forces.More than five makes it difficult for a firm to deal with the complexity of somany forces. Not a good situation.Some of the most common driving forces are:a. The internet and e-commerce.b. Increasing globalization.c. Changes in long-term industry growth rate.d. Changes in the customer base.e. Product innovation.f. Technological change.g. Marketing innovation.h. Entry or exit of major firms.i. Diffusion of technical know-how across more companies and nations.j. Changes in cost and efficiency.k. Growing customer demand for differentiated products/services.l. Regulation and other government influence.m. Changing societal concerns and life-style.n. Reductions in uncertainty and business risk.o. Any other industry-specific driving force. (It is important to consider theuniqueness of the industry.)
Which companies are in the strongest and weakest positions? (Comparesuch things as market share, financial health, reputation, etc.)
What strategic moves are the rivals likely to make?
What are the key success factors for the industry? (i.e. What must any firmin the industry do to be successful? For most industries there areusually only three to four KSFs)
Is the industry attractive? (Give your overall assessment based on youranalysis.)
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