This assessment is designed to test the student’s knowledge, skills or capabilities of the materials covered during lectures and in the forums. Students are to submit each week the ‘Highlights’ of one article they have read for each topic covered from weeks 3 to week 10. ‘Highlights’ are a short collection of bullet points that convey the core findings and provide readers with a quick textual overview of the article. Each ‘Highlight’ will be limited to exactly 250 words. The presentation format will be bullet points which describe the essence of the research (e.g. key learning/take-outs from the reading, results, conclusions and practical implications) and highlight what is distinctive about it. Other students are also invited to post their comments in the blog on a week by week basis. Articles must be selected from any of the following academic journals: Journal of Advertising Journal of Advertising Research International Journal of Advertising Journal of Interactive Advertising European Journal of Marketing Industrial Marketing Management International Journal of Research in Marketing Journal of Marketing Journal of Marketing Research Journal of the Academy of Marketing Science Marketing Science International Marketing Review Journal of Business and Industrial Marketing Journal of Hospitality Marketing and Management Journal of Interactive Marketing Journal of International Marketing Journal of Marketing Management Journal of Services Marketing Journal of Strategic Marketing Journal of Personal Selling and Sales Management Journal of Digital and Social Media Marketing Public Relations Review Asia Pacific Public Relations Journal Journal of Public Relations Research Corporate Communications: an international journal Journal of Marketing Communications Journal of Retailing Rationale This assessment is about encouraging students to develop their ability to critical thinking and collaborative learning skills. The intent of the assessment is designed to provide insight into Learning Objectives 1-2. That is to be able to explain and critically discuss the role of marketing communication in the overall marketing and Business Strategy
to be able to evaluate theoretical concepts underlying integrated marketing communications. Marking criteria Details of the marking criteria are contained below and in the Assessment Section on Interact 2 online .
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH Essayfount.com AND GET AN AMAZING DISCOUNT”
The post Business Capabilities for materials appeared first on essayfount.
What Students Are Saying About Us.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."