Business Case 14.2: Apple’s CarPlay Gets Intelligent At the 2014 Geneva International Motor Show, Apple unveiled CarPlay, an integration that ties Apple’s mobile operating system (iOS) into automobiles. CarPlay is Apple’s iPhone in-car integration system. It lets drivers perform voice-enabled and touchscreen control of things, like making and answering calls, text messaging, and playing mucis, and also anticipates their needs by plotting dribing routes based on their schedule and normal routine. Originally named “iOS in the Car”, the service supports third-party music apps like Spotify and iHeartRadio and will be available in cars madeby, for example, Ferrari, Mercedes, and Volvo.An interesting part of the announcement were details about CarPlay’s ArtificialIntelligence (AI) capabilities. The software can scan through a user’s data, such as calendar or e-mails, to try to pull up relevant destinations and driving directions. With that, Apple has made its biggest push into predictive services. Apple already has the personal assistant Siri since the iPhone 4S release, but so far, the service has not had an emphasis on technology based on the user’s context. CarPlay supports the iPhone 5, iPhone 5S, and iPhone 5C running iOS 7, which may also help drive new customers to the Apple ecosystem and push users with olderiPhone models to upgrade. Questions:1) Identify (and explain) the ways in which CarPlay can violate a user’s privacy (link your answer to the privacy concepts learned in this chapter) 2) Explain the privacy paradox. Do you think it applies to the CarPlay? Explain why. 3) Getting a customer hooked on the CarPlay technology means that the company is positioned to expand on it out of the vehicle, especially in the areas of wearables and home appliances. How might the integration of data from your car, smartphone, wearables, and home appliances impact your privacy? 4) Do people who decide to use CarPlay also have a reasonable expectation of privacy? Explain. Unit convenor: Edward Tello, PhD You MUST also answer the following 2 questions: 5) Clerks at 7-Eleven stores enter data regarding customers’ gender, approximate age, and so on, into a computer system. However, names are not keyed in. These data are then aggregated and analyzed to improve corporate decision making. Customers are not informed about this, nor are they asked for permission. What problems do you see with this practice? 6) How has IT changed the way you communicate in the last 5 years? What changes do you predict in the way we communicate with each other in future (explain 2 changes)? [support your answer by including information from different sources of evidence – you should mention which sources you reviewed]. a. You are required to prepare a report and submit it to Pingtzir for grading. b. This report should be between 3 to 4 pages in length excluding references(max. 4 pages) c. Send it to Pingtzir ([email protected]) no later than Friday 11 November 10.00am. Penalties will be applied for late submission. d. Attached is the rubric that Pingtzir will use to grade your work.
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