Many consumers rely on product reviews posted online, presumably by ordinary citizens describing their authentic experiences. Unfortunately, though, Amazon and Yelp, the most prominent of the many Internet review sites, have been called out for fake and paid-for reviews. Amazon has threatened to sue people posting fake public reviews. Why is it important that online reviews or testimonials be trustworthy? Have you ever written a review or testimonial? If so, please share your experience.
One source must be the following
Guffey, M. E., & Loewy, D. (2018). Essentials of Business Communication (11th ed.). Cengage Learning.
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