PLEASE PAY ATTENTION; the referred organisation should be in UK As a Marketing consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questions. You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation Question 1Evaluate the effectiveness of the current use of CRM techniques used by your chosen organisation. Evaluate the current promotional mix techniques used by your chosen organisation. Using your own creative marketing skills, suggest a promotional mix strategy which could be used by your organisation in the future. Include concepts of above and below the line and AIDA in your strategy.
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