1. Explain why Cadbury Schweppes chose Poland to be the first country for investment in Central and Eastern Europe. 2. Compare and contrast the consumer market in Poland with the consumer market within one member state of the European Union. Describe in what ways they differ. Why do the markets of Central and Eastern Europe present important business opportunities? 3. Cadbury Schweppes opted for local manufacture. Describe briefly the arguments for and against the alternatives. 4. Locating a factory overseas is considered to be an international marketing activity. List the advantagesto Cadbury Schweppes for marketing its products in other countries. 5. Describe the factors to consider when identifying a construction site in a country with which you are unfamiliar. 6. What are the key elements to consider when devising a recruitment plan which recognises a culture with which you are unfamiliar? 7. How would you encourage an employee from one part of the organisation to work in another country where markets, language and the way of life are so different? 8.Explain why organisations such as Cadbury Schweppes have to be sensitive to local customs and community
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