After reading the case and the assigned reading material (refer to Section 2.4: Language in the reading) please prepare written answers (No word/page limit) to the following questions and submit your response via Canvas before class time. We will discuss your responses to the Case in class.
1.Was Englishnization a good idea for Rakuten? What are the costs and benefits of such a policy? Be specific
1. What are Mikitanis motivation for issuing the Englishnization policy?
2. Analyze the survey results in Exhibit 3. How are employees experiencing the mandate? What differences do you see?
3. What determines whether employees embrace or reject the language stipulation?
4. What are the effects of Englishnization on Rakuten? Should Mikitani continue with Englishnization? If he does continue, what improvement should Mikitani make?
Note. For each question, please feel free to bring in any outside materials that you find helpful to further strength your response (include links to additional articles or videos).
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