In this assignment you will respond to the questions below in a short paper format. Be prepared to discuss your rationale during the live session.
- How are brand recognition and competitive environments across the regions in which a company does business managed?
- What is your assessment of Lenovo’s globalization effort?
- Can a Chinese tech company thrive outside China and vice versa can a Western Tech Company truly thrive inside China?
Please limit your paper to 3 pages (double or single spaced). Be sure to use evidence from the readings, and other scholarly sources to support your rationale. These references should be cited properly. You may use any writing system, however keep in mind that you are practicing business writing and your work should reflect those standards.
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