Case Study 1 – Analytics at P&G
The assignment is based on the Harvard Business School case titled “Managing
with Analytics at
Procter and Gamble”. This case can be purchase from Harvard Business School at
the link
provided in the course syllabus.
Each numbered question/question set should be answered in a half page,
single-spaced, 12
point font. Therefore, you will submit at least 3-page Word/PDF document for
this
assignment. This is a guideline, to show a minimum depth of thought; answers
less than this
length are likely light on substance.
Submit your assignment to the submission folder on D2L on or before the due
date and time.
Late submissions will be accepted but subject to the late penalty.
Q1 (5 points possible): What are the main open issues and problems of the case?
How is
BI/Analytics involved in these issues at a high level?
Q2 (5 points possible): What three things related to BI/Analytics do you think
P&G did really
well based on the case material? What are 1-2 examples of things related to
BI/Analytics they
did NOT do well? What evidence do you have to support your conclusions?
Q3 (5 points possible): How did the BI/Analytic tools discussed in the case
change the way the
company ran its business? Where do you feel the tools put P&G on the
Analytic Maturity
Curve? Why? Provide evidence to support your responses.
Q4 (5 points possible): Do you believe the BI/Analytic capabilities at P&G
have progressed
from the time of the case study to the present? What evidence (from other
sources outside of
the case) did you find to support your assessment? Cite the sources along with
your response.
Overall Written Skills (5 points possible): Ensure your submission is
effectively organized, easy
to follow and comprehend, and is free from spelling and grammar errors.
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