CASE
STUDY: USE OF GAME THEORY TO MAXIMIZE PROFITS
The following article
describes the unique boarding process used by the Southwest Airlines.
Presh Talwalkar (2015)
Southwest Airlines boarding and game theory
Use this article and at least three (3) others to
answer the following questions in 5-7 pages:
1. Describe the change in Southwest Airlines
boarding process.
2. What was Southwest’s main goal introducing the
early-bird check-in?
3. Explain how Southwest Airlines used the game
theory approach to increase its profits.
◦What is
the outcome of the game involving early-bird check-in?
◦Identify
what is the passengers’ dominant strategy.
◦Determine
why travelers face the Prisoner’s Dilemma with the early-bird check-in process.
4. Analyze the advantages and disadvantages of the
early-bird check-in process for Southwest Airlines.
5. Suggest ways in which other companies, or the
company you work for, can utilize similar game approach to maximize profits.
Note: One of your references should help provide a rationale as to why this is
a good approach for this company and needs to have been published within the
last 6 months.
Your assignment must follow these formatting
requirements:
•Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for any
additional instructions.
•Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
assignment page length.
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