to ask you to write a freestyle essay to discuss your recent consumption or purchase experience. For example, ordered a textbook from an online bookstore, had dinner in a local restaurant, watched a pay-per-view movie on youtube, etc.

The perspective to analyze the experience must be chosen from the lectures in Perception (week 3) or Learning (week 4). Please read the ppt first!!!!

In an essay , (1) describe the consumption or purchasing experience you would like to discuss (what happened, what did it make you feel, etc.), (2) identify and briefly introduce a theoretical framework you would like to use to analyze or explain your experience, (3) make recommendations to the business to improve consumer experience base on your analyses.


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