Sheridan College | University of Toronto Mississauga
Professor Sheeraz Wania
CCT434H5 Design Thinking II
DUE – WED Feb 12, 2020 [beginning of class]
Instructions (all designs to be done in Illustrator in original vector graphics,
designed and executed by you, NO placed bitmap images or images converted to
vector graphics using LiveTrace, unless otherwise stated. Beware of plagiarism.
The assignment consists of initial concepts done in Illustrator, accompanied by a
write-up. The initial concepts are for a brand (of a material object or an environment) that
can potentially be realized and marketed. In other words, the concepts are for the design
of the material object or environment, as well as the corresponding brand image of
these concepts.
Format and Items to be handed in:
WHAT TO HAND IN
Explanation of Stages Illustrations Write-up
1) Reflection and Identification
• Identify, through personal
reflection and passion, a sector of
society for which you want to
design (other than advertising,
which will be emphasized in A2
and Module 2). Select from one of
the following sectors:
i. arts and crafts
ii. entertainment
iii. medical or healthcare
iv. wellness
v. food and beverages
vi. industrial or
manufacturing
vii. restaurants
viii. hotels or hostels
ix. retailers
x. government or social
services
xi. schools
xii. housing
xiii. sports and recreation
You may include bitmap
images that demonstrate
aspects or examples of
the sector/s that became
significant in your
reflective process. You
may insert these images
within this section of
your write-up.
Remember to include
the sources in your
bibliography.
Briefly describe any
major points or themes
that emerged during
your reflective journey.
Are there any special
reasons why you ended
up selecting this (one)
sector? Which sector is
it? Be truthful. It is OK
to have other sectors
that you are also
interested in; in which
case, name them. (150-
200 words)
2) Research
You may include bitmap
Address the items listed
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