Some of the challenges facing advertisers and agencies as consumer have gained greater control of information sources–blocking telemarketing calls, for instance, and carefully guarding the privacy of cell phone numbers and other contact information. Brainstorm ways that advertisers could adapt to the reality and still reach out to consumers to invite them to learn more about products and brands. As you develop ideas, explain how you would address these questions for each idea:
a. what ethical issues might arise in your approach to consumers?
b. How would you navigate privacy concerns?
c. Are there any legal risks or potential challenges to your approach?
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