Marketing a service poses new challenges to the marketer. You have a product that you can’t see or touch so the customer can’t be sure of what they are getting. For this assignment be marketing an online class. This should be something you are all familiar with!
First – Choose the type of class you will be marketing. It does not have to be necessarily have to be an academic course in a degree program, you may choose to do online class for cake decorating or learning how to paint.
Second – Choose your target market and discuss how you will highlight the services characteristics. Remember you are marketing a service so you need to highlight the value that you bring and how your course is better than anyone else’s.
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