You are required to choose a country and a product/service that is not currently found or availablein the targeted country and develop a report justifying the feasibility of the marketing plan to thechosen country for the company and its product.The marketing plan must consist of: The description of the company, the product and the country The cultural analysis and economic analysis of the country The market audit and competitive market analysis The market entry mode The details on market segmentation, target market and positioning The marketing mix strategies Conclusion and recommendations Executive summary which briefly summarises the whole marketing plan at the front of thereportYour sources of information will be the journal articles, the internet, magazines, newspapers,company annual reports, interviews, and any other business publications.The content of the report should consist ofAssessment Criteria1. Executive summary Clear flow of thought and comprehensiveness.2. Introduction Background and general discussion of the company and its product. Background of the country and the rationale(s) of choosing the country.3. Analysis Detailed and relevant cultural and economic analysis. Comprehensive market audit and competitive analysis. Mode of entry and the rationale of choosing the mode4. Marketing Strategies Clearly state the chosen market segmentation, target market and positioning. Detailed explanation on marketing mix strategies.5. Conclusion and recommendations Highlight the countrys overall viability as well as weaknesses (if any) for thecompany and its product. Provide adequate recommendations for business development.
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