State your Value Proposition (Chap 5.7) in one sentence and use this as the first sentence and subject of your DQ. Describe how you will communicate this value proposition thru direct and/or indirect communication strategies. Then, describe and justify your pricing model. Choose a sales and distribution model (Chap 5.8) and justify this model. If your hypothetical Biotech has any positional or capability-based advantages (Chap 5.9), feel free to describe.
textbook; will attach my screenshot. Biodesign
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