Mr. Daryl Tol, FHs regional CEO for the Volusia-Flagler market, has assigned you as a member of hismarketing staff to create one idea that will activate the sponsorship inside the V-F market. But the idea will be activated away from the Daytona International Speedway.
Mr. Tol expects you to use the activation to solve a specific FH business problem.
Clearly communicate your activation plan by specifically answering the following: What is your idea? 1 IDEA ONLY business problem does your idea address? will be the outcome? Where will your idea be activated? Toward whom will it be aimed (demographic, psychographic variables, etc.)? When will it be activated (period, one-time, ongoing, etc.)? Why did you choose this? How will your idea be activated? much will your idea cost? will it generate revenue or achieve other objectives? will you measure it?
Your limitations: One page maximum, front/back may be used. Include any visuals, graphics, charts, illustrations, examples, icons, etc., needed. Make your one page count, and make it look good. Avoid Microsoft word at all cost, needs to be a proposal you will hand to Mr. Tol. No cover page. If sources used are not obvious then asterisk them on the back of the page in small text size.
FH is a sponsor of Daytona International Speedway. (Track sponsorship activation)
GRADING CRITERIA
Professionalism ____ / 10 Does your page have a professional feel and appeal to it? (Note: in cases of poorly constructed submissions, I reserve the right to return the page to you to be redone and resubmitted for an automatic deduction of 25 points.)
Factors ____ / 15 What ____ / 15 Where ____ / 15 Whom ____ / 15 When ____ / 15 Why ____ / 15 How
TEST 2: ACTIVATING FLORIDA HOSPITALS SPONSORSHIP OF DAYTONA INTERNATIONAL SPEEDWAY And now
Mr. Daryl Tol, FHs regional CEO for the Volusia-Flagler market, has assigned you as a member of hismarketing staff to create one idea that will activate the sponsorship inside the V-F market. But the idea will be activated away from the Daytona International Speedway.
Mr. Tol expects you to use the activation to solve a specific FH business problem.
Clearly communicate your activation plan by specifically answering the following: What is your idea? 1 IDEA ONLY business problem does your idea address? will be the outcome? Where will your idea be activated? Toward whom will it be aimed (demographic, psychographic variables, etc.)? When will it be activated (period, one-time, ongoing, etc.)? Why did you choose this? How will your idea be activated? much will your idea cost? will it generate revenue or achieve other objectives? will you measure it?
Your limitations: One page maximum, front/back may be used. Include any visuals, graphics, charts, illustrations, examples, icons, etc., needed. Make your one page count, and make it look good. Avoid Microsoft word at all cost, needs to be a proposal you will hand to Mr. Tol. No cover page. If sources used are not obvious then asterisk them on the back of the page in small text size.
FH is a sponsor of Daytona International Speedway. (Track sponsorship activation)
GRADING CRITERIA
Professionalism ____ / 10 Does your page have a professional feel and appeal to it? (Note: in cases of poorly constructed submissions, I reserve the right to return the page to you to be redone and resubmitted for an automatic deduction of 25 points.)
Factors ____ / 15 What ____ / 15 Where ____ / 15 Whom ____ / 15 When ____ / 15 Why ____ / 15
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