COML 4301 Intellectual Property
Assignment 1 – Poster presentation
 
Task:
Students have to study a real life case related to copyright, trademark or patent infringement. The court adjudicating the case can be from any country, but the subject matter of the case should relate to a famous company, product or person.
Then, students need to prepare a poster presentation about their case study. A Poster is a graphic presentation of an author’s research. Authors illustrate their findings by displaying graphs, photos, diagrams and a small amount of text on the poster boards. Limit the text to about one-fourth of the poster space, and use “visuals” (graphs, photographs, schematics, maps, etc.) to tell your “story.” Ideally, a well-constructed poster will be self-explanatory and free you from answering obvious questions so that you are available to supplement and discuss particular points of interest. Successful poster presentations are those which achieve both coverage and clarity.
Objective of the assignment:
The assignment gives student an opportunity to work towards achieving the following student learning outcomes, stated in the course syllabus:
Explain the principles relating to copyright ownership and exploitation
Illustrate the principles relating to the ownership of a patent
Identify when a copyright, trademark, patent, industrial design or trade secret has been infringed
Visuals
Present numerical data in the form of graphs, rather then tables (graphs make trends in the data much more evident). If data must be presented in table-form, KEEP IT SIMPLE.
Visuals should be simple and bold. Leave out or remove any unnecessary details.
Make sure that any visual can “stand alone” (i. e., graph axes are properly labeled, maps have north arrows and distance scales, symbols are explained, etc.).
Use color to enhance comprehension, not to decorate the poster. Neatly coloring black-line illustrations with color pencils is entirely acceptable.
Make sure that the text and the visuals are integrated. Figures should be numbered consecutively according to the order in which are first mentioned in the text. Each visual should have a brief title (for example: Figure 1- Trademark of the claimant).
Design and layout specifications
The entire poster must be A1 paper size or larger.
A banner displaying your poster title, your name, course and section should be positioned at top-center of the board (see Figure 1).
Make it obvious to the viewer how to progressively view the poster. The poster generally should read from left to right, and top to bottom. Numbering the individuals panels, or connecting them with arrows is a standard “guidance system” (see Figure 1).
Leave some open space in the design. An open layout is less tiring to the eye and mind.

Figure 1: A sample layouts for a poster (it is an example, you don’t have to follow it and free to present it in your own way!). Long panel at top-center is title/author banner. Individual panels can be connected by numbers and arrows. Also, note the use of space between panels to achieve visual appeal. (from: C. W. Connor, 1992, The Poster Session: A Guide for Preparation: U. S. Geological Survey Open-File Report 88-667.)
Lettering
Word-process all text (including captions), no handwriting.
Text should be readable from away. Use a minimum font size of 18 points.
Lettering for the title should be large. Use all capital letters for the title.
Text
Keep the text brief. Blocks of text should not exceed three paragraphs (viewers won’t bother to read more than that). Use text to (a) introduce the case (what was the case about? Who are the parties? (b) summarize in brief the main arguments of the parties, and (c) explain the decision of the court. In many cases, conclusions can be summarized in a bullet-point list.
Depending upon the case you chosen, the text could also include sections on appeals.
Cite and reference any sources of information other than your own, just as you would do with a research paper. The “References Cited” is placed at the end of the poster.
Miscellaneous Suggestions
 
SIMPLICITY IS THE KEY. Keep to the point, and don’t try to cover too many things. Present only enough information to support your conclusions. On the other hand, make sure that you present sufficient data to support your conclusions.
When you begin to make your poster, first create a list of the visuals that you would use if you were describing your project with only the visuals. Write the text after you have created the list of visuals.
Before the poster session, rehearse a brief summary of your project. Don’t be afraid to point out uncertainties in your work; this is where you may get useful feedback and generate an interesting discussion.

 


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