What is the overall purpose of the commercial? First, ask yourself whether
it’s meant to inform, persuade, entertain, or some combination. Provide
specific examples of images or quotations from the ad that support your
claim
Who do you think the general audience of the advertisement is? Consider
aspects like the audience’s gender, age, social status/class, interests and
hobbies, race and ethnicity, etc. Again, provide specific aspects of the
commercial that reinforce your theory about its audience. Also, do you think
that the ad reduces its appeal by leaving certain audiences out or applying
only to audiences of a certain privilege? Why or why not?
– What is the commercial’s overall tone or attitude toward its audience?
Consider the ways in which wording, actors, imagery, color choice, music,
and/or subject matter are used to establish the feeling or attitude of the ad.
As usual, provide specific examples. Do you think that the commercial’s
choice of tone limits its audience? Why or why not?
Lastly, what is the advertisement’s overall content? In other words, does the
commercial incorporate music, imagery, statistics, testimonies, observations,
personal anecdotes, illustrations, etc.? As before, provide specific examples.
In your opinion, is the chosen content appropriate and engaging for the
audience of the ad?

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