- Complete the readings for this unit, especially the Yeti Case Study.
- Imagine that Yeti’s CEO Matthew J. Reintjesp has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s future prospects. Students are asked to please prepare a 1000-word report to Mr. Reintjesp that includes the following:
- An evaluation of competitive forces in the market for the outdoor and recreation products
- An assessment of Yeti’s strengths, weaknesses, opportunities and threats
- An identification of the primary components of Yeti’s value chain
- An evaluation of the condition and strength of Yeti’s finances in Exhibits 5 and 6
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