Topic: In a world of information technology (IT) abundance, competitive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage purely on the basis of having an ES. However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss one (1) of the following strategic approaches a company can use to achieve competitive advantage using their ES: • Cost leadership across industry or Cost leadership within an industry sector • Differentiation across industry or Differentiation within an industry sector • Innovation Use three (3) different case studies for the strategic approach selected to support any discussion. The paper should NOT be about introducing or implementing an ES in a firm but using an established system to achieve competitive advantage. Your essay must include: Introduction: Introduction to the topic, brief definition, a statement of the purpose of the paper and a brief description of the paper’s structure. Main discussion: Discuss, compare and/or contrast different perspectives, present arguments supporting the purpose of the paper. Use subsections with appropriate headings to structure your discussion. Pay attention to the marking guide. Conclusion: A summary of the points you have made in the body of the paper. These should match your stated purpose. References: You are expected to use journal and conference publications. Website publications with no author/title will result in lower mark. Your paper must use the Harvard Referencing Style. The footer must include your name, student ID, and page number. Submission: Your paper must be submitted via the Turnitin link in the Learning Management System (Canvas) in pdf or docx format. Name your file for this assignment in the form INF60007 Introduction to Business Information Systems NNNNNNN_Last name.docx where the NNNNNNN is replaced by your student number. Your submission to Turnitin must include a Title Page, your essay, and the References list. You must include references to demonstrate research relating to the discussion and analysis. Given that this will be a current issues paper, references should be no older than 5-7 years (i.e. published not earlier than 2011). We recommend that you use scholar.google.com.au to search for references. If you do your search on Swinburne network (e.g. in labs or library), you are more likely to have access to full papers. Otherwise after identifying suitable publications you can search for full texts on the Swinburne library website (http://www.swinburne.edu.au/library/). References must be formatted using Harvard style (https://www.swinburne.edu.au/media/swinburneeduau/library/docs/pdfs/Harvard-briefguide_12-Sep-2016.pdf). Note, marks will be deducted for incorrect formatting. You should aim to paraphrase sources where possible, writing the essay in your own words and including citations and corresponding reference list entries to demonstrate research where appropriate. Your report must be submitted to Turnitin. The similarity index must not exceed 20%. Note that you can resubmit your report up until the submission deadline. Originality results can take up to twenty-four hours to process so plan your time and submit early. Turnitin scores higher than 20% will be heavily penalised. Sentences highlighted by Turnitin will incur penalties even if your total similarity index is under 20%. You will NOT be penalised if Turnitin highlights references in the reference list or anything on the Title page.
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