Company Background & External Environment (4-5 pages): (a) Provide descriptive information on the company’s mission and purpose, strategic goals, size (e.g., sales, employees, market share), product or service lines, manufacturing or operational processes, highlights of the firm’s developmental history, and the strategic posture of the firm with respect to corporate, competitive, and functional strategies (Daft, Chapter 8). (b) Present descriptive information on the organization’s external environment and industry, including the position of the firm in its industry, the nature and scope of key technological processes and trends, critical economic, legal-political, and/or sociocultural trends, key characteristics of the industry’s customers, competitors, suppliers, and labor market, and/or other important sectors in the firm’s external environment (Daft, Chapter 3). (c) Indicate where the firm should be placed on the uncertainty grid (Daft, Chapter 4) and why, given the information summarized in this section.
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