John Hopkins Hospital is the medical provider used in the first assignment.
Points: 300 Assignment 2: Competition, Marketing Mix, and Pricing
Criteria Unacceptable Below 60% F
Meets Minimum
Expectations 60-69% D
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected. Weight: 20%
Did not submit or incompletely determined the key characteristics of the users of the products and/or services of the health care provider you selected.
Insufficiently determined the key characteristics of the users of the products and/or services of the health care provider you selected.
Partially determined the key characteristics of the users of the products and/or services of the health care provider you selected.
Satisfactorily determined the key characteristics of the users of the products and/or services of the health care provider you selected.
Thoroughly determined the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. Weight: 25%
Did not submit or incompletely analyzed the competitive environment of the health care provider you selected and incompletely recommended a course of action for strategic marketing success.
Insufficiently analyzed the competitive environment of the health care provider you selected and insufficiently recommended a course of action for strategic marketing success.
Partially analyzed the competitive environment of the health care provider you selected and 0artially recommended a course of action for strategic marketing success.
Satisfactorily analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.
Thoroughly analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. Weight: 20%
Did not submit or incompletely determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Insufficiently determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Partially determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Satisfactorily determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Thoroughly determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
4. Determine the best possible pricing strategy for at least one of the
Did not submit or incompletely determined the best possible
Insufficiently determined the best possible pricing
Partially determined the best possible pricing
Satisfactorily determined the best possible
Thoroughly determined the best possible pricing
products or services offered by the health care provider you selected. Weight: 20%
pricing strategy for at least one of the products or services offered by the health care provider you selected.
strategy for at least one of the products or services offered by the health care provider you selected.
strategy for at least one of the products or services offered by the health care provider you selected.
pricing strategy for at least one of the products or services offered by the health care provider you selected.
strategy for at least one of the products or services offered by the health care provider you selected.
5. Three (3) references Weight: 5%
No references provided
Does not meet the required number of references; all references poor quality choices.
Does not meet the required number of references; some references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present
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