For each question, write four or five paragraphs using your points and evidence. You should avoid using numbering or bullet points. Write your ideas in full sentences and link your ideas together. Use approximately 600 words and do remember to include your references in the body of the text and also as a list at the end of the task.
1. How do customer relationships give companies a competitive edge?
2. Identify the components of the marketing environment.
3. Distinguish between primary and secondary data and identify the sources of each type.
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