Conduct online research on Home Depot, including both company and non-company sources. Questions 1-3
- From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
- Describe and critique Home Depot’s current marketing strategy. Does it “fit” with the firm’s strategies at the corporate and business levels? Explain.
- Compare and contrast Home Depot’s functional strategies (e.g., marketing, human resources, production, etc.) with those of Lowes. What should Home Depot’s top management do at the functional level to distinguish the firm from its closest rival?
Conduct online research on AutoZone, including both company and non-company sources. Questions 4-6
- From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
- Is AutoZone immune to economic downturns? Explain.
How has AutoZone capitalized on the growing Do-It-Yourself (DIY) segment of the market?
- Suppose you have been hired as a consultant to make strategic recommendations for the firm. Complete a SWOT analysis for the firm using information presented in the case narrative and online. Construct a SW/OT matrix and generate strategic alternatives. Evaluate the pros and cons of the alternatives you developed and recommend a course of action for the firm.
NOTES: Questions need to be in APA format, 183 words per question, a total of 4 scholarly articles, and Reference at the end of each question. Question 1 and 4 should discuss what the general environment is based on current news and identify trends in the general environment; recognize how those trends have the potential to impact specific industries in question.
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