1,Which of the following is a/are communication(s) designed to deliver one consistent message to buyers?
a.
Advertising
b. Sales promotions
c. Public relations
d. All of these
2, Which pricing perspective assumes that the consumer is a rational decision maker and has perfect information?
a. Customer
b. Economic
c. Societal
d. None of these
3, What is a disadvantage of product positioning?
a. It provides a distinction from a competitor’s position.
b. It helps to solidify a customer’s purchasing decision.
c. Both A and B
d. Neither A nor B
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