Identify four possible segments which consume brands in
your product category. You will complete and REPLACE table provided in the
Assessment Folder in a file titled: Target Market. For an example of how you
might complete this table please see the toothpaste example in the topic
titled: Consumer Behaviour and Target Market. This is a guide only and you
must provide your own segment nicknames. You may NOT use the following
nicknames: Sensualists; Sociables; Worriers; Independents. These were
developed for the toothpaste market
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