Review the case and based on your chapter learning and topics covered so far, answer the following questions. Q1. Why do you think Lush has been able to be successful in catering to consumers’ personalities? Explain with reference to the case and what has been covered in the unit. (approximately 300 words) Q2. Is the Lush brand personality illustrated in the statement “We believe our products are good value, that we should make a profit and that the customer is always right” sustainable for Lush as they attempt to move forward in the slow growing cosmetics and toiletries manufacturing industry? As a marketing professional what would you recommend for them to do and why? (approximately 500 words
 
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