Overview: Corporate communications must deal with public opinion on many of their decisions. In this assignment, you will develop a corporate response to a public backlash.
Prompt: In this scenario, you will select a car manufacturer based in the United States and create a corporate website post to address a recent business decision regarding the selection of an international car part supplier over a well-respected U.S. supplier. You have been tasked by your superiors to compose a response to be issued on behalf of the manufacturer to address backlash at the national level. However, sensitivity to diverse cultures will be crucial due to the posts accessibility via a digital environment. The communication should be offered in response to an upsurge of negative publicity. It should offer the reasons for the selection of a global supplier and discuss the decision based upon the quality of product and the cost-savings for the consumer. The communication should underscore the organization’s overall commitment to the retention of U.S. suppliers and provide transparency with regards to the vendor selection process.
You are to consider and demonstrate the following: Messaging and tone applied to your response Multiple audiences and the impact strategic communication has on their culture Effectiveness of strategic communication as it relates to disinterested and resistant parties Your knowledge of proper strategic communication formatting and context in the articulation of your response
Guidelines for Submission: The paper must address diverse audience in proper mass media format. It should be double spaced and use 12-point Times New Roman font and one-inch margins. Use APA style for citations
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