Use the library resources (MyASM Databases)
– choose a topic and search for research reports
Visit a Marketing Research Company Website
- select research reports from their publications
Summarize one research report of your choice. Describe the research objectives, the methodology used, how the quantitative versus qualitative results are presented and discussed. What is the conclusion?
Pay attention to the vocabulary and the writing style used for the research report.
Provide your opinion about the research findings and the methodology
500 words minimum
APA format
Use Additional Academic References to support your opinion.
Use ASM Library to research:
Examples of Research Companies :
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