Hi Vivian, In reviewing your outline against the template I emailed, I noted the following iinformation that is missing: Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. Channels of Distribution: Specify the type of distribution channel you will use and include rationale.Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM. Please go back and check the template and be sure all of the information from there is included as that is what you will be graded on. Dr. Boyd Professor I need this back today please.The library closes at 5:00
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The post Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. appeared first on Homework Aider.
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