For this project, you will create a mock-up Facebook page for your chosen brand and develop a weeklong brand-post calendar for a specific engagement campaign. You design the campaign based on consumer insights. Specifically,
Follow the Tutorial in the module to create your social media page.
Use your name as the profile picture, and the brand’s image as the cover page.
Select a theme for the campaign, such as a specific holiday, contest and promotion.
Provide the logic and reasoning of the posts with a weeklong calendar.
Create example daily posts on the Facebook page as if you were the page manager.
Your project report should include the following:
A URL link to your mock-up Facebook brand page.
A description of the idea and theme of the weeklong engagement campaign.
The reasoning for the post calendar and posts.
Any inspirations or difficulties that you encountered in this project.
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