People connect through stories. Storytelling is an effective way to create and sell a brand image. Choose a known brand and discuss the brands story and the deliverables for the brand identity behind the story. For example, Roy Disney wanted to create a place where both parents and children could enjoy spending time together. He developed a brand through cartoons, movie characters and stories of fantasy and fun. The deliverable is to enable you and your family to go to the happiest place in the world.
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