Pages:
6 pages (1650 words) Double spaced
Type of paper:
Coursework Undergraduate (yrs. 1-2)
Discipline:
Management
Title:
See paper instructions
Sources to be cited:
10
Paper format:
Other: HARVARD
Paper instructions:
PLEASE FOLLOW INSTRUCTION GUIDELINES DOWNLOADED And do use sources from 2002
And follow the instructions guidelines to do the work accordingly . Thanks
Organisations are increasingly aware of the importance of complex, ever-changing external global
forces that significantly impact them. Senior managers, therefore, need to widen their perspective
away from the internal functions operations and culture of their business and consider the wider
activities of the organisation in order to understand, adapt and maximise such factors. Strategic
business management is the decision-making process that links an organisation’s internal functions
and capability with the external opportunities and threats it faces. It is a process that involves
analysis, planning and action through a wider perspective in order to remain current.
Completion of this assignment will address the following learning outcomes:
1. Critically explore the theoretical schools of strategic business and change
management, with a particular focus on the role of strategy formation and the
strategic planning process.
2. Evaluate and apply conceptual and practical approaches to strategic business and
change management in a range of organisational settings.
4. Critically analyse and apply a range of strategies for managing change and risk at a
local, national and international level.
5. Critically evaluate the role of measurement and management of Key Performance
Indicators (KPI’s) in the strategic business planning and change management process.
Task:
Title: The Theory behind the Strategy
You are required to write a 2,000 word essay that considers the theoretical approaches
contemporary organisations take in order to change and shape its strategic direction. The audience
of this essay will be to assist Senior managers in preparing for a presentation they will give on the
strategic direction they believe the business they work for should take. Your choice of organisations
should be agreed with your tutor during tutorial. In this essay you should cover learning outcomes
1, 2, 4 and 5.
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