Discussion Paper: Influence of Culture on International Marketing – with increasing globalisation culture matters in international marketing – the impact of culture on successfully conducted business internationally has grown in recognition over time but equally the world in which we live is converging in the era of globalisation – 1,000 word discussion paper highlighting the importance of culture in international marketing – use at least 8 academic literature and theory to support the answer – Need 3 aspect of culture in relation to international marketing – use only peer reviewed marketing journals as follows: 1. International Marketing Review 2. Journal if International Marketing 3. Journal of the Academy of Marketing Science 4. Journal of Advertising Research 5. Journal of Business Research 6. Journal of Consumer Research 7. Journal of Marketing 8. Journal of Marketing Communications 9. Marketing Intelligence and Planning 10. Psychology and Marketing – Use ONLY Chicago 16th Style Reference (format as attached)
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