As a mechanism for spreading your Customer Behaviour Case Report throughout the Telstra organisation in Australia, you are required to prepare a short presentation of 5-10 minutes outlining the basis of your Report to the Chief Marketing Officer and other senior management of the organisation. You could use PowerPoint or Prezi.com to develop your content on. In your presentation, you may use tables, graphics, flowcharts, images, screen-shots, video links and other tools to make this an interesting, concise and easily communicable report that is targeted at your CMO and the Leadership team. Above all, it must be a good story. The presentation is designed to present your research case arguments that will convince Telstra organisational stakeholders of the merits of following your recommendations. Both the written Customer Behaviour Case Report and the presentation should be a ‘selling’ documents in that they show the CMO and the leadership team how to improve/enhance your firm’s marketing strategies (4 Ps or 7 Ps, targeting, market segmentation).
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