5.Define your social media marketing goals [1.5 marks]
Research to determine the target audience of your business.
You will create three marketing personas that represent the organization’s target audience.
Which platforms might best help you achieve your goals? [Select at least 4 platforms].
Establish your business voice and tone and figure out how to speak with your target audience.
What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and also list 2 or 3 that your style is not.
Write a clear and detailed description of your brand/ business posting guidelines.
What logos, positioning, and sizing will you use?
What fonts and colors will you use?
How your brand/ business will respond to public complaints, competitors, and questions from followers?
In detail, develop actionable social media tactics to implement each of the social media platforms.
For each social media platform [based on the previous selection (point #6)]:
The influencers you will employ and why you selected them
Social media platforms they are using
The nature of their followers
The media and messages you will ask your influencers to promote
Create a social media content calendar plan for your business and attach a screenshot to your report.
How to integrate paid advertising in your content marketing strategy?
Note: Provide screenshots of your work.
Choose four metrics to measure the success of your social media campaign? [Explain].
How do you know if your social media activities are effective?
How much your business should spend on its social media marketing budget? you should include the following: Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.
Conclude your report.
List all the sources you have used in the process of researching your work.
A title that well represents the content of your report.
Table of contents.
An opening paragraph.
The main body of your report, which required analyzing a company’s use of social media [All points must be related to the concepts raised throughout the course].
. And ensure that you follow the APA style in your report.
The minimum number of required references is 5.
Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
A mark of zero will be given for any submission that includes copying from other resource without referencing it.
Your report length should be between 2000 to 2400 words.
Assignment must be in word format only no PDF.
Your file should be saved as: Your Name – CRN – ECOM322-Project Assignment – Part 1.doc
Assignment Guidelines:
This assignment is an individual assignment.
All students are encouraged to use their own word.
Your Assignment must include:
Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
Presentation Guidelines
Prepare a presentation describing the work done during the semester.
The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).
Citations:
Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited.
Project Submission:
Submission
Due Date
Point Covered
Marks
First Submission
End of week 9
31/10/2020 @11:59 P.M.
1, 2, 3, 4, 5, 6 and 12
10
Second Submission
End of week 13
28/11/2020
@11:59 P.M.
7, 8, 9, 10, 11 and 12
10
Presentation
29/11/2020
@11:59 P.M.
Presentations of students’ Project Assignment
5
Note: pleas make sure it’s done very well
ATTACHMENTS
ecom_322___project_assignment.docx
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