For this assignment, you will identify the target market for the product/service and conduct research in order to understand the customer needs and complete a target market profile. Defining your target market will help you to better understand the customer needs and will assist you in developing your initiatives for your strategic marketing proposal.
Using the Module Two Short Paper Worksheet and the article What Is a Health Care Marketing Plan? as a guide, develop the target market profile for your selected healthcare product or service.
For additional details, review the Module Two Short Paper Guidelines and Rubric document.
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