i need both a marketing and sales plan regarding a product i have “made” which is called the Smart Socket. A picture about a similar product can be seen if you google: SMART SOCKET. The only difference is that with the Smart Socket, it will be compatible for all countries (their own outlets) and we have a USB port/outlet attached as well. I will also upload examples of other peoples work on this section of the paper to give you a general understanding as well what is expected. You may write both sections in bullet form but i do expect well give information sentences and not 5 worded ones. Our market for this product are local retailers like Walmart, Amazon, Target, Best Buy, etc., and also International transportation like airports (my group and i included 6 major airports( LAX, etc, you can choose others). Our expense for all airport advertising = $13000 per year and we have a year contract with facebook for $36000 a year. Our production price is $7.60 and we are selling it to the distributors for $16.
I want a MARKETING STRATEGY and SALES STRATEGY. Two different plans for this paper.
INSTRUCTIONS:
Describe marketing plans including promotion/advertising plans, channels of distribution (where/ how product can be purchased), sales strategy, pricing (wholesale as well as recommended retail price, if applicable). Who your market is and how you will reach it
questions to possibly keep in mind for sales strategy are:
how do you/people order the product? online through our website.
how are they going to find out about the product?
sales expectations ? sales goals, activities? target account and timeline ?
here are good websites for more info on what is expected of each.
http://www.sba.gov/content/sales-strategy
http://www.sba.gov/content/marketing-sales-management
any other info needed you can ask or i will upload additional info also if i get any.
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