Paper format – Essay style
1. Describe the target customer (health-conscious people) for the proposed new product (organic meal prep delivery service app). This app offers prepared meal delivery services that offer and specialize in fully-pre-cooked ready-to-eat meals.
2. The needs of this group with respect to features, functions, and benefits.
3. Discuss also the characteristics of the target customer with respect to segmentation variables: demographics, lifestyle, benefits sought, geographic characteristics etc.
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