Part A: Strategy and positioning1. For each potential target market (Artists, Record Companies, and Producers) do a consumer, competitor, and company analysis. (20 points) 2. Create a positioning statement for three potential targets (Artists, Record Companies, and Producers).Choose two of the three targets to continue analyzing for the remainder of the questions (Part A #3 through Part C #8): 3. Choose the two targets you think have the strongest business case and briefly explain why4. Design branding for the two target markets. Explain to Mike McCready and company how they might “ladder up”. (10 points) 5. Whether or not you think, laddering up is a good idea, explain how the laddering process for each brand could enhance the company’s positioning
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