Table of Contents
Competency
In this project, you will demonstrate your mastery of the following competency:
- Develop a personal brand as a communication professional in relation to the diverse world around you
Scenario
You have been working at a large company in an entry level role in the Communications department. In the few years that you have been there, you have had the opportunity to learn and grow as a professional, but you feel that you would like to try a new role at a smaller organization closer to home that really utilizes your new skill set and professional expertise.
Crafted Communications is a small communications company that helps new businesses develop strong brands, and it happens to be hiring. In addition to a resume and cover letter, Crafted Communications also requires an electronic portfolio that articulates and showcases your personal brand. The expectation is that your portfolio shows your ability to clearly and consistently communicate your brand across a diverse range of media types, as the company handles a wide variety of content, in the form of visual and written communication, across different marketing channels.
Directions
For this project, you will develop a personal brand portfolio and reflection for Crafted Communications that clearly articulates and demonstrates your personal brand, professional value, and communication strengths.
Part 1: Personal Brand Portfolio: Crafted Communications develops a wide variety of communications while maintaining its professional brand, and would expect its new employee to do the same. To demonstrate that your personal brand is clear and consistent across various types of artifacts:
- Develop a concise personal branding statement that describes your brand
- Select a variety of artifacts that clearly align to your personal brand and showcase your communication strengths. Examples of various kinds of communication vehicles you might want to include are:
- Visual
- Examples: look and feel, profile pictures, graphic based communications, branded colors, fonts or type treatments, profile pictures, memes, infographics, videos, etc.
- Written
- Examples: publications, blogs, presentations, etc.
- Professional use of social media
- Examples: LinkedIn, professional Instagram, professional Twitter, social media profile bios, etc.
- Visual
- Use the personal brand portfolio template to compile your personal branding statement and artifacts
Part 2: Personal Brand Portfolio Reflection: To further articulate the value of your brand and level of professionalism, craft a short reflection that explains:
- How your personal brand is reflected in selected artifacts
- What aspects of your personal brand do they showcase?
- What decisions did you make in creating them that create cohesion?
- How your strengths as a communicator add value to your personal brand
- What are your personal communicative strengths?
- How are these strengths leveraged in your artifacts?
- What value do these strengths bring to a client?
- How your digital footprint reflects your personal brand
- How would you describe your digital footprint?
- Does this reflect your personal brand?
- How would you describe your digital footprint?
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Compile a portfolio of evidence using the provided template that clearly communicates your personal brand. Make sure to include 23 examples from each of the following categories, as well as a 12 sentence personal branding statement that describes your brand to potential clients.- Visual
- Written
- Social media
- Personal Brand Portfolio Reflection
Develop a 5001000 word reflection on your personal brand portfolio that clearly articulates how the artifacts you selected align to your personal branding statement, how your strengths as a communicator add value to your personal brand, and how your digital footprint reflects your personal brand.
Supporting Materials
The following resource(s) may help support your work on the project:
Template:
If you do not wish to use a professional social media account, you can use this resource to mimic a LinkedIn profile page to include in your portfolio.
Need help citing your sources? Use the CfA Citation Guide and Citation Maker.
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