(not the Corporate centre – Holding Company) and develop a Marketing Strategy (with reference to teaching RCO’s in sessions 7 to 12) to improve the Brand’s current performance.
This report requires you to suggest new current and future strategies BASED ON YOUR RESEARCH findings to enable, at worst, the brand’s survival and, at best, future profitable growth.
This project is intended to test the individual student’s learnings across all the topics covered in-class. It will be an evaluation not only of your understanding of the key concepts covered throughout the semester, but also your understanding of the theory, contextualization of the business situation and demonstrated ability to engage in reflective learning and critical thinking and equally, applied knowledge.
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